Now that we can list homes with photos online, our market of prospective buyers has opened up tenfold. Yet this also ups the ante on the photos we provide, whether we’re listing Palm Springs homes for sale or property in another part of the country.
The bottom line is that more attractive images help entice buyers. You want your photos to tell the truth, yet also convey some pizzazz and flair. The appeal of photos has become almost as important as curb appeal—maybe more so. No matter how gorgeous Rancho Mirage real estate that you’re selling is, if the photos don’t convey its beauty, then potential buyers may not even give it a chance.
This doesn’t necessarily mean that you have to hire a professional photographer or become one, even if you’re selling large properties, such as equestrian homes. There are a few easy strategies that you can implement to give the photos you take a significant boost in quality.
- Know the power of your pics. Good photos can be powerful bait. While attractive ones will lure buyers to that open house or entice them to schedule a showing, unappealing ones will do the opposite. While it’s important that your photos give an honest look at your property, they should also portray your house in the most flattering light.
- Less is not more. When it comes to photos of real estate, the more you can provide, the better your chances are of luring prospective buyers to come take a look in person. Include as many angles as possible from every room in the house, and several of the exterior. If your home has some standout features, like a gorgeous fireplace or a home theater, make sure to include those as well. For those looking to sell equestrian homes, you’ll want to include pictures of all the property’s additional features, such as the barn and stable.
- Break through the limits. If the listing services you’re working with allow for a limited number of photos, then create an online slide show so that you can provide an additional link for interested parties. This is especially helpful for those who are selling large properties, such as equestrian homes. There are several free photo sites that will allow you to upload large photo albums and provide access to the public, or you can password protect your albums and only offer them to select parties. Try PhotoBucket, Picasa, Shutterfly or Snapfish.
- Showcase all the amenities. If you’re selling Rancho Mirage real estate, for example, and the view is spectacular, make sure to include shots of it. If you’re selling a condo and there are myriad amenities such as a swimming pool, Jacuzzi, tennis court or proximity to a golf course, make sure to get photos.
Click here to look at listings of Palm Springs homes for sale to get an idea of what type of photos other sellers provide.
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