In addition, each of my listings has it’s own URL..making it easier to find. A full-time media person is employed to build and promote HK Lane’s presence in the Coachella Valley, and that corresponds with my own advertising/marketing presence. I spend most of my marketing time and money online, but I do have a full-page ad monthly in Palm Springs Real Estate magazine, full-page ads in both Empire and Eldorado Polo Club mags for each season, and also a full page ad in the HITS horseshow magazine..and this is just print media! My online exposure is as good as it gets. I employ a full time SEO management team to push my social media presence on Facebook/Twitter/k2sells/u-tube/Instagram/Google+/Pinterest. I review and add online presence every December to keep up with the constant evolution of the internet marketing machine.
La Quinta & Palm Springs Short Sale Specialist
I have been listing, working and CLOSING Short Sales for almost 12 years now..long before it became the rage to work them. I do not use a third party negotiation company, nor do I need one. I like to keep up on exactly WHERE each of my Short Sales Listings are in the process. That way, I can personally keep my Sellers and also the Buyers’ Agents informed as to the current status of the property.
I am Certified with both SFR and HAFA designations, but my best certification is my dozens of satisfied Short Sale Sellers. Short Sales are difficult, but I enjoy the challenge. I have worked with most of the Lenders over the years and have developed a Short Sale Strategy that gets them CLOSED. For more information on the Short Sale process, or a free property consultation, please give me a call or send an e-mail.
I played polo professionally for 18 years before I got into Real Estate. For a woman to make it in the polo world took focus and determination. That’s probably why Real Estate came naturally to me. You can also check out a recent article written on my Polo Career here.
I still keep four horses that I trained to play the game and in 2020, after 11 years off the tournament fields, I played tournament again! Probably the oldest player out there, but I still did it! Our Palm Springs Valley has two of the largest Polo Clubs in the United States..come out and see a game some time! Maybe I’ll see you there…
“I do Real Estate the same way I played Polo…to win!”