HK Lane Real Estate does extensive marketing to complement its agents. Full page ads in the Real Estate Section of The Desert Sun Home finder run weekly, full page advertising in Palm Springs Life, as well as a website that links to Trulia, Google, Yahoo, Realtor.com, and the sites mentioned above. In 2012, HK Lane was named the only desert affiliate of Christie’s Inter-nation Real Estate. This is HUGE for HK Lane Agents. The International Market is exploding in the Palm Springs Valley and having the additional exposure on the Christie’s International website as well as their International Print Media boosts our International presence for Luxury Properties. Being a Luxury desert Agent, the addition of Christie’s International Real Estate is a tremendous benefit to the exposure my Luxury Properties ($1 million+), will be receiving.
In addition, each of my listings has it’s own URL..making it easier to find. A full-time media person is employed to build and promote HK Lane’s presence in the Coachella Valley, and that corresponds with my own advertising/marketing presence. I spend most of my marketing time and money online, but I do run ads in the Desert Sun Home finder weekly insert, have a full-page ad monthly in Palm Springs Real Estate magazine-both the local one and also our Canadian edition, full-page ads in both Empire and Eldorado Polo Club mags for each season, and also a full page ad in the HITS horseshow magazine..and this is just print media! My online exposure is as good as it gets. I employ an SEO management team to push my social media presence on Facebook/Twitter/k2sells/u-tube/Activerain/Google+/Pinterest. I review and add online presence every December to keep up with the constant evolution of the internet marketing machine.
La Quinta & Palm Springs Short Sale Specialist
I have been listing, working and CLOSING Short Sales for almost 7 years now..long before it became the rage to work them. I do not use a third party negotiation company, nor do I need one. I like to keep up on exactly WHERE each of my Short Sales Listings are in the process. That way, I can personally keep my Sellers and also the Buyers’ Agents informed as to the current status of the property.
I am Certified with both SFR and HAFA designations, but my best certification is my dozens of satisfied Short Sale Sellers. Short Sales are difficult, but I enjoy the challenge. I have worked with most of the Lenders over the years and have developed a Short Sale Strategy that gets them CLOSED. For more information on the Short Sale process, or a free property consultation, please give me a call or send an e-mail.
I played polo professionally for 18 years before I got into Real Estate. For a woman to make it in the polo world took focus and determination. That’s probably why Real Estate came naturally to me. You can also check out a recent article written on my Polo Career here.
I still keep a few young horses and play the occasional polo game, but mostly I just watch now. Our Palm Springs Valley has two of the largest Polo Clubs in the United States..come out and see a game some time! Maybe I’ll see you there…
“I do Real Estate the same way I played Polo…to win!”