HK Lane Real Estate does extensive marketing to complement its agents with a gorgeous website that links to Trulia, Google, Yahoo, Realtor.com, Zillow, Redfin, and many others. In 2020, HK Lane Real Estate teamed up with Who’s Who in Luxury Real Estate (LRE) – a global community of real estate professionals representing exceptional luxury real estate. HK Lane Real Estate joined as “Board of Regents” for the Riverside County area of Who’s Who in LRE. The “Board of Regents” is an exclusive network of the world’s most elite luxury real estate professionals. This is HUGE for HK Lane Agents. The International Market is exploding in the Palm Springs Valley and having the additional exposure on the International website as well as their International Print Media boosts our International presence for Luxury Properties. Being a Luxury desert Agent, the addition of Who’s Who in Luxury Real Estate is a tremendous benefit to the exposure my Luxury Properties ($1 million+), will be receiving.
In addition, each of my listings has it’s own URL, also known as a single property website..making it easier to find. A full-time media person is employed to build and promote HK Lane’s presence in the Coachella Valley, and that corresponds with my own advertising/marketing presence. I spend most of my marketing time and money online, but I do have a full-page ad monthly in Palm Springs Real Estate magazine, full-page ads in both the Santa Barbara and Eldorado Polo Club magazines for each season. These equestrian magazines are out for the entire season, and get into the hands of thousands of visitors to the clubs. My online exposure is as good as it gets, and this website also feeds into all the usual real estate sites, but also Land sites, Equestrian sites, and Commercial sites. I employ a full time SEO management team to push my social media presence on Facebook/Twitter/k2sells/u-tube/Instagram/Google+/Pinterest. I review and add online presence every December to keep up with the constant evolution of the internet marketing machine. Social Media is a constant presence.
La Quinta & Palm Springs Short Sale Specialist
I have been listing, working and CLOSING Short Sales for almost 12 years now..long before it became the rage to work them. I do not use a third party negotiation company, nor do I need one. I like to keep up on exactly WHERE each of my Short Sales Listings are in the process. That way, I can personally keep my Sellers and also the Buyers’ Agents informed as to the current status of the property.
I am Certified with both SFR and HAFA designations, but my best certification is my dozens of satisfied Short Sale Sellers. Short Sales are difficult, but I enjoy the challenge. I have worked with most of the Lenders over the years and have developed a Short Sale Strategy that gets them CLOSED. For more information on the Short Sale process, or a free property consultation, please give me a call or send an e-mail.
I played polo professionally for 18 years before I got into Real Estate. For a woman to make it in the polo world took focus and determination. That’s probably why Real Estate came naturally to me. You can also check out a recent article written on my Polo Career here.
I still play at the Eldorado Polo Club in Indio in Jan., Feb., and March..come out and see a game some time! Maybe I’ll see you there…
“I do Real Estate the same way I played Polo…to win!”
