The Coachella Valley Music & Arts festival has two sides to it.
Coachella Valley festival is consumer madness. So I went to Target on Friday! What was I thinking??? When you live here in the Coachella Valley year round, it’s easy to forget when the festival starts. Guilty. There were literally lines around the side of the store in the WILL CALL line. Then inside the store were more lines for IV hydration, and a make up booth, both with long lines. Wow! But the other thing I experienced was how happy, friendly, laughing and excited everyone in line was. The energy and smiles are infectious, and the outfits are fabulous! For me, the Coachella Festival was perfectly captured in this experience. Local resident and agent, Kim Kelly, can help you buy or sell your Coachella Valley property, 760-285-3578.
In todays LA Times Business section, there was a great article about how brands cash in on the Consumer wonderland, which is known as the Coachella Valley Music and Arts Festival. These next 3 weekends are power house sales weekends for local merchants, owners of short term vacation rentals, and event sites. As a local, it is a pain to deal with the additional traffic the festival brings in. I have to take a completely different route to the East Valley to ride, or to show land or farms, and I simply do not go grocery shopping unless there is zero in the house. BUT, I and the rest of us locals, completely get how important the festival is to our local economy.
I deal in multi acre event and equestrian sites throughout our Coachella Valley as well as houses of course. There haven’t been many deals in the multi acre sites, but I have noticed a huge decline in inventory overall in the past 6 months or so. The festival grounds on their own are special..and huge. Buyers looking for STVR properties are being very selective, and negotiating hard, often based on the past 2 years books associated with the property.
I suspect it’s part of the Coachella Valley festival party mentality to have a blast while in town, and also to absorb the amazing desert landscape and views. I’ve met many buyers over my 25 years as a realtor here in town who literally got interested in the valley because they drove around during the day before hitting festival to party! Take a look at this amazing 35 acre date farm and processing facility in Coachella Valley.
