Whether you are considering selling your property as a Short Sale or you are in the stellar position of selling your property as a standard, equity sale, the right List Agent is crucial to getting your deal CLOSED! A good List Agent is not just out trying to get more listings, stick more signs in the ground and claim bragging right to “X” number of active Listings. A good List Agent should be trying to nail down not only the right price, but also to nail down HOW to get your property sold.
It is not just a marketing technique..although marketing is HUGE in today’s Buyer’s market. Sellers also need to be open to hearing what their Agent is saying..and why.
I just took a listing that has sat on the market for over 200 days!!! Why??? It wasn’t the price..I checked that out and know the neighborhood well. No, it’s priced to sell. I walked in the front door and understood exactly why it has not sold…not even a written offer.
Dark, not fresh, closed up smell, no pops of color and light, mis-matched pieces. Nothing was awful. Everything was “off”. $600 from the Seller later, and we had a new property! Listed 2 days, and our first offer came in. Most interesting to note..the price was never changed. The property appearance was. Suddenly, this property became a great buy at the very same List Price!
Ask your Listing Agent pertinent questions, listen to their answers and if they make suggestions as to how to get it sold quicker..listen.