5 things for local realtors to keep in mind
Top 5 things consumers want in a new property: Full disclosure..these 5 things came from a survey taken by Coldwell Banker. I’m not a huge believer in surveys because let’s face it; most of us don’t even answer our phones! But..I do like reading them and I figure there is always something interesting and pertinent to my real estate business. Keeping up on various data, reports, surveys, and of course social media helps realtors keep up on changing ideas. Can’t hurt! If you are looking to buy or sell real estate in the Coachella Valley, give local resident and realtor, Kim Kelly a call at 760-285-3578.
Top 5 Things
- Price over location: Well, this would be a switch, but also very understandable. 56% of respondents in this survey prioritize price over location. This priority is particularly notable among women, with 60% valuing price first compared to 48% of men. Feels like this is a direct reflection of our high prices and low inventory!
- Relocation: Sellers who plan to sell their homes in the future are considering relocation, with 66% saying they plan to relocate to a different city, state or country. I work with buyers who are thinking of re locating often. Generally, we start with exchanging information about the area, country clubs, gathering general information on what they are looking for.
- Social Media influence: This stat was startling to me..43% of consumers report being influenced or highly influenced by social media in home buying decisions. That number is even higher among luxury consumers , with 73% saying the same. PUt it on Instagram or Tik Tok I guess is the motto here!
- What is your dream property? There is no one size fits all, other than 49% say their dream home is “mid size” with 3-4 bedrooms and 2-3 bathrooms. Nearly a third of consumers prefer homes in the South, and a quarter favor the Northeast. When it comes to style, the younger (18-24) is the least likely to favor “ranch” (8%) while the 55+ group is most like to favor ranch (21%). There was a 16% response from buyers that indicated they had no style preference.
- Would you use a Realtor: This one wasn’t actually a part of the survey, but I strongly believe we still have a very important role in the buying and selling of properties. I’m working with a Calif. licensed agent right now. She doesn’t work the Coachella Valley, and chose to work with a professional who DOES work the Coachella Valley. I KNOW the area, and I know the comps. We listed her property at a fair market value, and we got a full priced offer in 26 days. We agents DO have an important role to play in the buying or selling process!
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